Managing and Marketing Tourist Destinations.pdf

Managing and Marketing Tourist Destinations false
By:Metin Kozak,Seyhmus Baloglu
Published on 2010-11-01 by Routledge


Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

This Book was ranked at 11 by Google Books for keyword Office Management.

Book ID of Managing and Marketing Tourist Destinations's Books is TfMtCgAAQBAJ, Book which was written byMetin Kozak,Seyhmus Balogluhave ETAG "8AVXK3zXr5s"

Book which was published by Routledge since 2010-11-01 have ISBNs, ISBN 13 Code is 9781136904752 and ISBN 10 Code is 1136904751

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "262 Pages" is Printed at BOOK under CategoryBusiness and Economics

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